Toy Trends from Spielwarenmesse, The International Toy Fair in Germany
For the past 10 years, I’ve been so fortunate to be on the hunt for new toy trends, which feature the best new toys and games. This has led to some amazing experiences, recently taking us on new adventures to experience toys and games, not just in the United States, but to other parts of the world.
The last 2 years, I’ve been hosted as a media representative at Spielwarenmesse, the International Toy Fair in Nuremberg, Germany.
Spielwarenmesse is such an incredible experience, where we get tips on the toy trends for the year, but get the opportunity to experience a whole new perspective of the toy aisles, as we celebrate and appreciate toys and games throughout the word.
There were 3 major toy trends revealed at Spielwarenmesse in 2020.
Toys for Future
In 2020, sustainability is a huge trend. Companies have begun designing toys using eco-friendly materials, such as plant-based products or recycled materials. This helps to care for the future of the environment but also ensures that the products used to create toys are also safe for children to play with. Man new games aim to teach children about sustainability, too.
Digital Goes Physical
Technology through the use of smartphones and tablets is here to stay, as children feel a connection to their favorite YouTube, Esports stars and other digital games online. The digital world is now impacting the physical toy world, as there are many toys that are being created and licensed by these digital celebrities and popular online games.
Be You!
This trend might be my personal favorite. Given my background as an occupational therapist, there has been very little diversity in the toy realm. We are finally beginning to see games developed for those with visual impairments, and accessories for dolls that include prosthetics and wheelchairs, as more companies aim to promote diversity, so children and adults with differences don’t feel excluded because of their differences. In my opinion, we still have a long way to go with this trend, but I’m happy to see more inclusion.
If you are in the toy industry and have an opportunity to attend Spielwarenmesse and the ToyAwards, you will not be disappointed, the spirit of play is alive and well throughout the world and experiencing it is a priceless memory.
Disclosure: As media representatives, ToyQueen.com was hosted by Spielwarenmesse, and expenses to attend the event were compensated.